Launching India’s first vintage electric car in January 2022: Lords Automotive’s future plans decoded
Lord’s Mark Industries has achieved a rare feat by lighting up the Indian Navy warship INS Vikramaditya, beating some established names in lighting. The same has entered the EV segment in India and here is how it plans to do something big.
Lord’s Mark Industries Pvt Ltd, a technology-driven manufacturing company that happens to be one of the pioneers in the lighting industry, is now also active in the Indian EV segment. The brand says its several visits to exhibitions around the world introduced it to the innovative aspects of EV technology, after which the company assembled an expert team of IITians who ensured the development of a range of EV products as well as EV infrastructure. The company’s dedicated electric vehicle startup, Lords Automotive Pvt Ltd, manufactures electric scooters under the Zoom brand which are sold through a pan-India dealer network of 300 people. Express Drives recently reached out to Sachidanand Upadhyay, Founder of Lord’s Mark Industries Pvt Ltd, to learn more about the company’s future plans and strategies and how the brand is looking to tap into the electric vehicle segment which currently has a huge potential. Here are the main takeaways from the interview:
Lords Automotive plans to launch an e-bike in India by December 2021. It will be a high-speed model and in order to address range anxiety issues, the company has developed battery swap stations that would also launched by the end of the year. . The company says these stations will be equipped with GPS that will provide continuous monitoring of the driver’s movement. If there is a power cut or if the battery charge is about to end, the customer will be immediately informed via an app of the remaining range of their vehicle. Upadhyay says they have created an advanced infrastructure that connects the app to GPS through their VMS, battery swap system, and individual customer battery.
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The company also successfully undertook a trial in Indore for a concessionaire. Lords Automotive will install at least 500 battery swap stations across India in this fiscal year, of which 200 would be non-GPS based while the remaining 300 would be GPS based. The company says it is trying to provide a common solution where an e-bike, e-scooter or e-rickshaw can be charged at the battery exchange station. Additionally, Lords Automotive has also developed a vintage electric car which it plans to launch in January next year.
The same was patented in the name of the company. Previously, the patent related to one of the grants that will be merged with Lords Automotive in two months. The said model will have removable and fixed roof options and the same will be launched in 4, 6 and 8 seater options. The company’s vintage electric car will have a leather dashboard as well as things like alloy wheels and also an audio system.
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Currently the company has two electric scooters and both are slow speed models. Both models have been certified by ICAT and Panchkula Municipal Corporation, Bhabha Atomic Research Center and Indian Oil are already using these electric scooters. As part of its plans to expand the product line, the company will soon offer two high-speed models. The first will be an electric vehicle with a range of 120 km and the battery of this one could be recharged in just 2.5 hours. Said vehicle will be able to reach a top speed of 120 km/h. The other would be the sports model which will be good enough for an 80 km range with a top speed of 140 km/h. The latter is still in the R&D stage. While the first model will be launched this fiscal year, the sports model will be launched by April or May 2022.
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