Porsche’s best-selling car model to be phased out by 2024


What is Porsche’s most popular car? Is this the iconic 911? The fiery Boxster? The luxurious Panamera? Or maybe even the Cayenne SUV?

No, it’s actually the Porsche Macan, Porsche’s crossover SUV and the cheapest model in the Stuttgart brand’s lineup. When the Macan first hit the market in 2014, it immediately caused a stir. Not because it was an SUV – the Cayenne had already opened that door (or worms, depending on your point of view) – but because of its more impactful price and impressive performance. The public and the press were seduced by the thing.

The Macan is now Porsche’s best-selling car. Indeed, in 2019, Porsche sold more Macans in the United States than the 911, 718, Panameras and Taycan combined. It’s emblematic of how crossovers have conquered the automotive market in recent years, as well as Porsche’s evolution as a brand.

But in some rather intriguing news, Porsche has revealed that the Macan as we know it is not long for this world – with big changes underway for the rest of the Porsche brand.

Prototypes of the all-electric Macan seen leaving the Porsche development center in Weissach, Germany. Image: Porsche

In an interview with CoachSebastian Staiger, director of the Complete Vehicles / Chassis division of Porsche and responsible for the future of the Macan, reveals that Porsche plans to completely replace the current Macan range with a new line of all-electric models in just three years.

“There are several limiting factors in a vehicle project. One of those factors, of course, is legislation. Another limiting factor is emissions laws. Today, no final decision has been made, but we assume that 2024 will be the year, ”says Staiger.

This, of course, is part of Porsche’s corporate plan to ensure that at least 80% of all of its vehicles sold globally will be partially or fully electric by 2030 – but it’s surprising that Porsche be so willing to kill its goose that lays the golden eggs in pursuit of electrification. It’s a ball motion.

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For those worried that the 911 will face the chopping block, fear not: Porsche confirmed earlier this year that there are no plans underway for an electric version of the 911 and that it will be the latest Porsche model. to be electrified, CNBC reports.

“The 911 is our icon. We will continue to build the 911 with a combustion engine… The concept of the 911 does not allow a fully electric car because we have the engine at the back. To put the weight of the battery on the back, you wouldn’t be able to drive the car, ”Porsche CEO Oliver Blume told reporters.

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Porsche currently only has one fully electric car in its lineup: the Taycan sedan. Additionally, the Panamera sedan and Cayenne SUV are also available as plug-in hybrids (PHEVs) – but the 911, Boxster / Cayman and Macan lines all remain gas-only… At least for now.

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